The personal data (IP addresses) collected by epoq are transferred to German servers. The IP address transmitted by your browser is not merged with other data. Before this data is processed, the IP address is removed.
Furthermore, epoq uses so-called "cookies", which are stored on your computer and enable analysis of the use of this website by visitors. The information thus obtained about your use of this website is transmitted to servers in Germany and Ireland.

epoq uses between 0 and 5 cookies, depending on the type of requests to the epoq services. The cookies are used to display customers with the best possible product suggestions/content (in the webshop / newsletter) and to provide the webshop operator with a report on the success of the epoq services (epoq Search, epoq Advise, epoq Inspire and epoq Connect), depending on which services are actually in use. The cookies are set in such a way that they can only be read from the shop domain itself or from a sub-domain that epoq only creates for individual customers. This ensures that the cookies are not read by others and cannot be read beyond the shop boundary.

The cookies are:


Against the sub-domain which is created for the customer (under the main domain, the created domains follow the format This contains data, e.g. which products a customer has viewed, which products have been placed in the shopping basket or deleted, which products have been purchased, which product suggestions/content a customer has clicked on (also from emails that have implemented epoq Connect). A unique JourneyId is created for the customer in order to link the data from several visits to the webshop. If the shop transmits a customer pseudonym, this is stored. All data is encrypted, the keys are stored solely on epoq servers. The cookie is set with a lifetime of 30 days. If the visitor/customer returns to the shop before this, the cookie is extended and the lifetime is reset to 30 days. The data is used to present aggregated reports in the epoq back end and to generate and display recommendations to the webshop operators within the framework of the epoq services. If the visitor does not enter the shop for 30 days, the cookie is deleted by the browser.


This cookie is used to associate all actions that a visitor takes in a session with that visitor. It is a random, unique character string that is stored in encrypted form. The keys are located exclusively on epoq servers. The browser deletes the cookie when the session is terminated. The cookie is set against the shop domain & the customer subdomain at so that it can be read out, regardless of the path used to access epoq.


In some shops, the sessionId in plain text is additionally set in this cookie, which is set against the shop domain. This is required so that the shop can access the epoq Inspire service on the server side. The cookie may be written or read directly by the online shop. It is deleted when the browser is closed.


In online shops that use an epoq search widget, the cookie "epoq_search_terms_SHOPID" stores the last 10 or so search terms entered by a customer. If a customer does not use the search for 60 days, this data is deleted by the browser. The data is only stored if the corresponding feature is used to display the last search terms. This is optional.


In online shops that use a product advisor, the state of the last advisor configuration is stored in this cookie so that it can be restored when you return. In most cases, the cookie only lasts for the session or a maximum of 2 hours. 


Tracking Opt-Out

An opt-out cookie can be set.

If you execute the following snippet on the shop page, the sending of tracking data is disabled:

document.cookie = "no-epoq=true; expires=1 Jan 2021 00:00:00 UTC; path=/";

(The value of the cookie does not really matter, i.e. no-epoq=false will be logged out anyway.)

Link to set the opt-out cookie:

<a href="javascript:void(document.cookie = 'no-epoq=true; expires=31 Dec 2099 23:59:59 UTC; path=/');">Click here to opt-out of epoq internet services</a>


First-Party Cookies

We set first-party cookies against your webshop. These cookies can only be read in the shop. 

The user can therefore not be tracked across pages, as with third party cookies. There is therefore no recognition on third party sites, as is the case with retargeting, for example.

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