The XML format is explained in the following section.

If larger XML sample file is required, you can obtain these from epoq on request.

The epoq XML format is based on the RSS 2.0 and Google product data specification (https://support.google.com/merchants/answer/7052112?hl=en). Please note that only XML-compliant characters may be used in the specified encoding. The XML file must have the following structure:

Catalog format XML

<?xml version="1.0"?>

<rss version="2.0"

<title></title >
<link></link >

   <title>brandA USB stick 1GB</title>
   <link>http://www.shopXYZ.de/products?id= item_stick_16456</link>
   <description>This ... thanks to USB 2.0 standard</description>
   <g:product_type>Hardware > Storage media > USB sticks</g:product_type>
   <g:brand>brand A</g:brand>


The two "channel" tags "title" and "link" contain general information about the online shop. The individual products are listed in the "item" tags. The spelling for the corresponding product attributes is described under the item product attributes.


Channel tags

Tag Declaration Data type Example
title The name of your online shop Text <title>Shop XYZ</title>
link The link to your online shop URL (http://...) <link>http://www.shopXYZ.de</link>


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